When it comes to choosing a customer relationship managment service, Salesforce is overkill for smaller businesses. But you'll get a wide range of CRM features alongside usability in Landslide, which starts at $29 each month for a team of five. Insightly is a solid but lean option to add to your Google Apps suite--and it's free for three users.
Schedulicity lets your company pop an appointment-scheduling widget onto Facebook, as well as on your own website. The color-coded appointments integrate with your Google, Yahoo, Outlook, and iCal calendars. You can make recurring and split appointments, and even triple bookings. Smartphone and iPad editions are available, too. You pay $19 per month for one person, or $40 for up to 20 staff members.
Genbook, similarly, lets you add a 'BookNow' button to your site and then schedule appointments. It costs the same as Schedulicity, but its mobile components are iOS-only.
vCita provides a professional contact card that you can embed on other sites, featuring options to schedule a phone call or video meeting. It could use more creative design options, but it's a great way to offer your expertise to potential clients. vCita is free if you don't charge for your sessions, or up to $22 per month.
Storage and Backup
Dropbox, in just a few years, has made backup and file sharing almost sexy for consumers. But it isn't the best cloud-storage service for business.
That honor should go to Box.net. You get 5GB of storage free--more than twice the Dropbox free limit--or you pay $15 per user each month, up to 500GB and 500 users. The paid Business option includes role-based access and granular administrative controls. If you're looking for all-you-can-eat storage, its Enterprise plans are negotiable, and they toss in custom branding, group-based access, and dedicated support.