October 04, 2011, 9:54 AM — Adobe Creative Cloud, announced this week at the Adobe Max 2011 annual conference, is a cloud-based software initiative designed to redefine the process of content creation, storage, and sharing, and as a major component of the company's transformation. Creative Cloud is further evidence—in case any more was needed—of Adobe's recognition that the mobile marketplace is the current and future cornerstone of art and design and is the company's future.
What is Creative Cloud?
There are three parts to the structure of the Creative Cloud—applications, services, and community. Applications will include the tablet-centric Touch apps announced Monday alongside the desktop Creative Suite and Adobe's newest offerings from the lab, Edge and Muse. Services will include Digital Publishing Suite technologies, a portion of Business Catalyst, and cloud-based fonts for Web design via Adobe's acquisition of Typekit, a cloud-based subscription font library. Community will facilitate presentation, sharing, and collaboration on creative projects.
From Adobe's perspective, Creative Cloud—including its 20GB of online storage—will evolve into a hub for creative professionals to view, share, and sync content created with Touch apps and Creative Suite programs (Photoshop, InDesign, Illustrator, Dreamweaver, Premiere Pro, and After Effects). The company intends for Creative Cloud to develop into a service that allows access to those flagship applications and services, and act as an all-around resource for creatives, all at an attractive price.
Cloud membership will be available in early 2012. However, Adobe has not announced which features will be offered for that debut. More details are expected in early November.
Adobe Edge, Muse, and all of the Touch apps and services that will be included in the Creative Cloud membership will also be available individually. The benefit of subscribing to Creative Cloud, Adobe says, is that users have access to the full spectrum of Adobe's products and services—and new versions as they become available.
Unfortunately, Adobe Touch apps will be available separately for Android devices in mid-November, while availability for iOS devices will come at a later date.
Single Edition Digital Publishing Suite