Rob Enderle, an analyst with the Enderle Group, said he's surprised that Google wouldn't make these enterprise-level additions to Google+ before integrating it with Google Apps. It's a move that would prompt enterprise managers to take notice.
"Google fundamentally doesn't understand the enterprise," Enderle said. "IT managers fundamentally didn't trust Google and this showcases why ... Google Apps was [already] in need of stronger quality controls."
This is the first of what is expected to be a series of Google+ integrations. Last month, when Page talked about using Google+ to change the company, he specifically talked about weaving identity and sharing into all of Google's services, including search and maps, for instance.
"Think about it this way," Page said during the company's third-quarter earnings call with analysts. "Last quarter, we shipped the Plus; now we're going to ship the Google part."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin or subscribe to Sharon's RSS feed . Her e-mail address is email@example.com .
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