Microsoft's greatest successes and biggest failures

By , ITworld |  Software, hits and misses, Microsoft

Still, a company that hauls in nearly $70 billion in revenue each year must be doing something right. Here are five areas where Microsoft shined.

1. Gonna Party Like it's Windows 95

Remember when Microsoft owned the world? For a few brief shining moments in the middle of the Clinton era, it sure felt that way. With the help of a $300 million marketing campaign -- as well as Jay Leno and the Rolling Stones -- Microsoft turned the launch of a new computer operating system into a cultural event, years before the late Steve Jobs turned geekiness into an art form. The Windows 95 debut was not only Microsoft's greatest moment, it was also the first time a tech-oriented story dominated mainstream news. It wouldn't be the last.

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