Also, unlike their competitors, Hortonworks will keep its distribution fully open source, Baldeschwieler said. Other companies "have proprietary components where they replaced parts of the Hadoop stack with their own proprietary components," Baldeschwieler said. Hortonworks plans to fill in the missing pieces of the Hadoop stack, such as management tools, with fully open source components.
Hortonworks also plans to aggressively pursue partnerships with other software and system companies. Last month, the company teamed with Microsoft to bring Hadoop to Windows Server and Microsoft's Azure cloud service. "We're developing to build an ecosystem of partners," Baldeschwieler said.