Microsoft: 5 smart and 5 dumb moves the company made in 2011

By Julie Bort, Network World |  Software Add a new comment

Love it or hate it, Microsoft is a company that brings out strong emotions in just about every IT professional. With 2011 about to end, it is time for our picks of some of smartest moves this powerful software company made this year - and some of the moves we'd say were not so bright.

Read more: From Anonymous to Hackerazzi: The year in security mischief-making

Five Smart Things:

1. Going radical with Windows 8. 

If Microsoft wants Windows to remain a consumer favorite it has to break lose of the one thing that has been both its biggest strength and biggest weakness: backwards compatibility of aging Windows software. While it's amazing that that users can still run 16-bit Windows apps developed for Windows 3.1 on their Windows 7 machines, the need to support this decrepit population of old Windows apps has also strangled Windows ability to remake itself. With Windows 8, Windows 7 apps will remain compatible on Intel-based PCs, but a whole new crop will be created for the new Metro-style UI. The trade-off in asking people to ditch their ancient software is that Windows 8 apps promise to be much less-expensive -- more in line with smartphone app prices than traditional fat client prices. Its an interesting choice for Microsoft to make its next operating system geared for tablets and able to stretch up to the PC, rather than using Apple's model and lumping the tablet with the smartphone. The client is undergoing a radical change as part of the move to cloud computing, and its smart that Microsoft is willing to let Windows change, too.

2. Taking down botnets. 

In 2011, Microsoft continued on its spam fighting mission by taking down Botnets. By petitioning U.S. courts to shut down Internet domains, Microsoft was able to put the squeeze on the Kelihos and Rustock botnets just as it had hampered the Waledac in 2010.

3. Buying Skype  

At $8.5 billion, Microsoft's buy of Skype was one of the largest acquisitions in the software industry this year. While it remains a little mysterious as to why Microsoft wanted Skype when it already had Lync, Skype gives Microsoft instant access to a broad base of consumers eager to IM, chat, and videoconference across their work PCs, game consoles and smartphones. During the acquisition press conference, Steve Ballmer promised that Skype would continue to be supported on all devices, Windows and otherwise. Shortly before the deal closed the Skype team wanted to prove that this would be so. It feverishly addressed the biggest complaint against it -- a lack of support for video calls on most Android devices. Over the summer, Skype added video support to a slew of Android devices including Motorola Android models and the Samsung Galaxy Tab. Skype may help teach Microsoft why there are benefits in a software company being platform agnostic. Then again, Microsoft gained about 50 communication patents with Skype, so it could also help Microsoft in its battle to tax the emerging Android/Linux-based smartphone market.

4. Everything to do with Kinect. 

Altough Kinect technically launched in 2010 (November), Microsoft did everything right with it in 2011 including encouraging Kinect hacks by releasing an SDK for non-commercial uses, and supporting 10 Kinect startups. Kinect has made Microsoft cool again to a whole new generation of gamers and young technology users. 

5. Championing HTML5. 


Originally published on Network World |  Click here to read the original story.

ITworld LIVE

SoftwareWhite Papers & Webcasts

White Paper

Activities Streams Base An Integrated Social Layer

The enterprise social software market is exploding thanks to converging trends of consumerization, cloud, and mobile. In this must-read report, "The Forrester Wave: Activities Streams, Q2 2012", Forrester Research Inc. evaluated five social software vendors with core strengths in the stream based on the overall strength of vendors' current offerings, a clear product strategy, and vendor market presence. In a detailed look at the space, Forrester named Yammer as a leader.

White Paper

ESG Lab Review: HP 3PAR Peer Motion Software

This ESG Lab review sponsored by HP + Intel documents hands-on testing of HP 3PAR Peer Motion Software's distributed volume.Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.

White Paper

ESG Lab Review: HP 3PAR Peer Motion Software

This ESG Lab review documents hands-on testing of HP 3PAR Peer Motion Software's distributed volume management with a focus on federated workload balancing, asset management, and thin provisioning.Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.

White Paper

Deliver Cost-Effective Business Continuity with Extreme Capacity

IBM DB2 provides application cluster transparency technology that equips organizations running OLTP applications with the ability to deliver high availability and continuous uptime for transactional data, plus the flexibility and capacity they need to remain competitive.

White Paper

What Developers Want: The End of Application Redeploys

Eliminate application restarts in Java with JRebel! JRebel is a JVM plugin that eliminates application redeploys from the Java development cycle, a process that takes over 10 minutes of coding time away from developers each working hour, according to a recent survey. Just code, refresh and see everything instantly.

See more White Papers | Webcasts

Ask a question

Ask a Question