Rupert Murdoch Twitter exclusive: Santorum 'only candidate with genuine big vision for country'

News Corp. chairman flexes Twitter muscles as followers near 100,000

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Media mogul and emerging Twitter star Rupert Murdoch is using his new microblogging platform to urge Iowans to consider voting for Rick Santorum in Tuesday's caucuses.

Early Tuesday, Rupe tweeted:

"Can't resist this tweet, but all Iowans think about Rick Santorum. Only candidate with genuine big vision for country."

Rupert has nearly 94,000 followers, almost twice what he had just a day ago, so his Twitter endorsement should reach plenty of Republicans in the Hawkeye State.

But if Rupe wants to improve his Klout score, he needs to up his Twitter game. For example, he neglected to use hashtags in his tweet that would have ensured it was seen by an audience beyond his followers. Simple ones like #iowa, #caucus, #ilovericksantorum and #mittromneyissatan would have been effective.

That kind of polish will come in time. For now, Rupe no doubt is overwhelmed by the "wild west" nature of Twitter. It's different than other media, where you can control which celebrity's phone messages to have your minions illegally hack and write about.

Not so Twitter. For example, on New Year's Day Rupe's wife, Wendi, joined the microblogging service, even greeting Rupe with a mushy "@rupertmurdoch happy 2012 to u too sweetheart. I LOVE U!!!"

But here's the crazy thing: It isn't really Wendi! Even though the account has a picture of her and Rupe.

That doesn't happen on TV. You don't see a guy who's not Bill O'Reilly walk into the studio and do Bill O'Reilly's show. It's a medium you can trust.

Fortunately, Rupe didn't fall for Fake Wendi and get all kissy-face on Twitter. That would be hard to explain to Real Wendi, who might just reacquaint Rupe with her friend the #fryingpan.

Finally, since I last reported on Rupe's excellent adventure on Twitter, the News Corp. chairman has upped the number of people he follows to seven from four. And he dumped Plaid Larry Page, a fake account created to look like the account of Google CEO Larry Page.

Rupe's starting to get the hang of things.

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