February 19, 2012, 6:22 AM —
The number of Google+ fans for the site's top 100 brands grew at a 1,400% pace last month, but almost all of the new followers were concentrated in the top 10 brands on the social media site, according to a new report.
The top 100 brands on Google+ saw an increase of 3.1 million people in what Google+ calls circles, according to social media analysis firm BrightEdge, but the top 10 brands accounted for more than 3 million of the new followers.
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BrightEdge said the results point to a challenge brands outside of the top 10 on Google+ have and it said Google's challenge will be to increase users across the entire site.
"We expect to see continued consumer adoption of Google+, but expect brand adoption to stay relatively constant," BrightEdge said in its report. "Most of the brands that will adopt and focus on Google+ pages appear to have done so, the next challenge for Google is adding followers."
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The top brand on Google+ is fashion retailer H&M, which has 462,000 followers, while Samsung (372,000), Pepsi (350,000), Coca-Cola (336,000) and Starbucks (335,000) round out the top five. Google itself dropped eight spots to ninth, according to BrightEdge, with 194,000 followers in its circle.