February 19, 2012, 7:16 AM —
When Apple took the wraps off iOS 5 in June 2011, one of the marquee features the company announced was systemwide Twitter integration: Take a photo, see an interesting webpage in Safari, or come across a great video in YouTube, and iOS 5 lets you quickly share it with Twitter through the built-in Tweet Sheet.
When Mountain Lion arrives later this summer, Twitter sharing will come to the Mac, too. Apple announced systemwide integration as part of the features to be included in the next major version of OS X.
But what about Facebook? In December 2011, the social network reported that it had 845 million active users. And 425 million of those active monthly users at some point accessed Facebook from a mobile device. (Analysts estimate that Twitter will achieve a comparatively paltry 250 million active users only by the end of 2012.)
Why don't Apple and Facebook cater to the nearly one billion users of Mark Zuckerberg's social network with deep, systemwide integration?
What Facebook sharing could offer