Anywhere iOS can tweet today, and anywhere Apple says that Mountain Lion will offer Twitter integration, Facebook integration would seemingly work swimmingly, too. Today, iPhone photographers who want to share their photos via Facebook generally snap the photos in the Camera app, then switch over to Facebook, tap the button to post a picture, tap the button to choose a picture from the photo library, tap the photo, and then finally can tap to post the photo. To tweet a photo from the Camera app, of course, you take the photo, tap the Share icon, choose Tweet, and then tap to send your post. That's a lot less tapping.
Because Facebook offers so many more kinds of data than Twitter, Facebook iOS (and Mac) integration could actually appear in more places. For example, including an option to share an event in Calendar as a Facebook event could make good sense.
Apple's iPhoto desktop software already offers excellent Facebook integration—and no Twitter integration at all. This is clearly not a technological limitation; Apple could integrate with Facebook if it wanted to. So what's the hold-up?
Did Facebook reject Apple's friend request?
A Facebook spokesperson told Macworld: "iOS is an important platform for Facebook and we have a good relationship with Apple, working closely with their developer relations team on our Facebook and Messenger apps."
So, does that "good relationship with Apple" mean Facebook integration may well come to Apple's two major operating systems soon? "As you know, we don't comment on what we might or might not do in the future," the Facebook spokesperson said.
Apple, for its part, indicated that it would have no comment for this story. But the company did speak on the record about its relationship with Facebook back in September 2010, surrounding the launch of its still unpopular music-focused social network, Ping.
When Ping launched, it offered hookups with Facebook Connect, which meant you could find your Facebook-using friends on Ping. Then, Facebook Connect vanished from Ping.
Steve Jobs was Apple's CEO at the time. He told All Things D's Kara Swisher that Ping wouldn't integrate with Facebook, because the latter network demanded "onerous terms that we could not agree to." Now, prior to Jobs's statement, Apple had publicly mentioned Ping's Facebook connection, but something clearly changed within hours of Ping's launch.