February 21, 2012, 2:26 PM — Although vendor-written, this contributed piece does not advocate a position that is particular to the author's employer and has been edited and approved by Network World editors.
The app development debate about whether to go native, use HTML5 or employ a hybrid approach rages on, with HTML5 gaining the backing of heavy hitters such as Facebook and Amazon. But while the latter builds a strong case for success, it isn't as simple as that.
Work began on the HTML5 in 2004 and its development was closely watched by Web developers for several years. However, a public letter by Steve Jobs published in 2010 titled "Thoughts on Flash" pushed it into the limelight and to the top of the media's agenda.
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The idea of "write once, run anywhere" has been the goal of the majority of the software industry since the mid-1990s, ever since the arrival of Java. Following this, several standards, companies and initiatives have come forward and failed in realizing this ideal. So, is the time right for the mass adoption and application of a "new" open standard?
HTML5 does tick most of the developer boxes. With a plethora of OS contenders, growing unease around the iOS walled garden, and public outcry surrounding the fragmentation of Android (an open standard in itself), the market conditions and mindset is ready for an alternative.
This is particularly true when you consider the impact, as well as associated challenges, that the consumerization of IT has brought on enterprise mobility initiatives. Organizations are putting their IT departments under pressure to innovate, but the question remains, where to start?