March 02, 2012, 1:45 PM — Rush Limbaugh makes money by ranting about liberals and saying offensive things on his syndicated radio show.
Now his show may be generating a bit less revenue, thanks to the power of Twitter. On Friday an advertiser announced it would cease to sponsor the show after Limbaugh referred to a Georgetown law student as a "slut."
From The Huffington Post:
After being bombarded on Twitter, mattress store Sleep Train said that it would no longer advertise during Limbaugh's top-rated show following days of outrage over Limbaugh's statements about Sandra Fluke, a Georgetown student who was denied a chance to speak at a Congressional hearing about birth control.
"We are pulling our ads with Rush Limbaugh and appreciate the community's feedback," the company wrote in a tweet.
No doubt Limbaugh will disparage Sleep Train Mattress Centers' decision and accuse the company of encouraging all kinds of immoral "sleeping around," what with its sales of those "sleeping around" mattress devices and such. (And did you know Sleep Train is "an employee-owned company"? What are they, socialists or something? And doesn't the word "mattress" sound a lot like "madrasah," my friends? Are we to believe this is just a coincidence?)
Others might see it as a company responding to customer concerns being strongly expressed in social media.
Because Limbaugh's demeaning "slut" rant was beyond the pale even for him, don't be surprised if more sponsors drop the show. Unless they endorse that kind of hate talk. Guess we'll find out.