March 23, 2012, 10:58 AM —
Subdomain games keep W3Schools high in search results, quality problems highlighted by W3Fools site.
W3Schools has been around for years, building a search reputation that keeps it at the top of results pages. But Impressive Webs found W3Schools also plays games with subdomain names to bypass orders to block their main domain from future search results. After blocking www.W3Schools.com, results would show with wwww.W3Schools.com, www3.W3Schools.com, and the like. Further research found calculated domain games to stay high in search listings, that may be legal, but hardly ethical, according to Impressive Webs.
W3Fools is a site formed last year to criticize and force W3Schools to improve the quality of their information. Newer, more up to date tutorial sites have little luck breaking into the first few pages of Google search results because of the longevity and domain tricks used by W3Schools. The response from W3Schools said they "always appreciate suggestions on how we can improve W3Schools" and researchers note many corrections have been made.
It's nothing black hat going on here. W3schools is just using wildcard subdomains and whenever people are accidentally linking to wwww.w3schools the Google bot picks it up.
Kiro on news.ycombinator.com
Fans of W3Schools
When business results so often rely on favorable Google search rankings, how can we blame any company for doing all they legally can to stay on top? Or does gaming the system lessen the integrity of impartial search rankings?