A New Category of PCs
It's true that this device is more expensive than the $35 Raspberry Pi, but it's also cheaper than the $199 Cotton Candy. It's very comparable to the $70 Mele 1000.
The bottom line, though, is that this is yet another choice for those seeking a low-cost computing option, and once again it's powered by ARM and Linux--both the Android variety and more traditional forms, if so desired.
There will surely continue to be a place for the many high-priced computing options in this world, but it's endlessly exciting to imagine what new innovations these tiny, cheap, Linux PCs will enable.