Monika Fahlbusch, SVP of global employee success at Salesforce.com, said that the advantage of employees stating their objectives publicly is that they hold themselves accountable. She acknowledged concerns that social employment systems could end up replacing human interaction, but claimed that Salesforce Rypple does exactly the opposite.
"Salesforce Rypple is intended to enhance the behaviours we already do. The point is then to sit together and have a quality dialogue," said Fahlbusch.
"A manager can have a quality conversation with her boss, peers or even HR about how everyone's doing from a single platform, and praise employees for achieving their targets," she added. "The virtual high-five is very powerful."