Ping is still running, but artists and users appear to have largely abandoned it. Of the several artists I follow on Ping such as Coldplay Gorillaz, Ingrid Michaelson, Jack Johnson, Katy Perry, Lady GaGa, and U2, only Katy Perry and Coldplay are still posting to the social network with any regularity. And their connection to Ping is lackluster at best since both are just feeding official tweets into iTunes and doing little else. Lady GaGa, who maintains a massive following on Facebook and was featured during Ping's 2010 introduction, has been MIA on the iTunes-based social network for more than a year.
Apple and Social: The Second Coming
The news that Ping may soon be gone is not surprising and is probably for the best. Instead of trying to grow its own network, Apple has smartly decided to tap into the power of Facebook and Twitter. The company in 2011 launched iOS 5 with built-in Twitter integration to easily post content such as photos and Web pages to the popular service.
With iOS 6 and OS X 10.8 Mountain Lion for the Mac, Apple is getting even more social with both Twitter and Facebook integration built right into the new operating systems. Mac users will be able to easily share content on both social networks, receive Facebook and Twitter notifications automatically, and your Facebook friends can be added to your contacts. You will be able to use similar features in iOS 6, and the iPhone 4S and third-generation iPad will also offer Siri functionality to update your Facebook or Twitter status.
So don't despair Ping fans, your social network may soon be gone, but Apple's products are about to get even friendlier.