June 25, 2012, 12:07 PM — In announcing Windows Phone 8 last week, Microsoft intimated that apps for the new platform would be readily adaptable to Windows 8, but one thing is for sure: Without rewriting, Windows Phone applications will not run on Windows 8.
That means whatever applications businesses may write for the phone will have to be rewritten for tablets, laptops and desktops running Windows 8.
"Developers who build applications for Windows Phone will be very well prepared for building applications for Windows 8," a Microsoft spokesperson emailed in response to questions, "and in many cases, may be able to reuse assets and business logic in building new Windows 8 applications."
But it's not a one-for-one swap for entire applications. "While Windows Phone applications cannot run on Windows 8 without being modified, developers have found it's fairly easy to port a well-written Windows Phone app to Windows 8," the spokesperson says.
That's good to know for purposes of developing potential cross-platform apps and also for preparing to deal with the intricacies of buying commercial applications that might span phones and PCs of whatever shape.
We've got an ad for that
Microsoft is working on new ways to post advertisements within Windows 8 applications. The example it uses in its advertising blog is of an application for the Seattle Sounders soccer team. In typical Windows 8 fashion the app and its options are spread out horizontally across several screen widths with the ad being placed at the extreme right end, reachable only by swiping all the way to the left.
In the example, it's an Adidas ad for soccer shoes, and clicking on the ad brings users to an Adidas shopping site. The landing page has a back arrow for returning to the Sounders' app.