July 19, 2012, 11:04 AM —
Software companies face piracy issues every day. Three companies took a new approach to dealing with the issue, with interesting results.
Jeff Keacher created Blurity! to de-blur photos. His blog post "How I converted a software thief into a customer," tells how a special sign-in screen triggered by invalid registration numbers paid off. When presented with a coupon code for a discount, at least one person trying to register a pirated copy paid full price for the software.
GameInformer tells how the people at Starbreeze put a .nfo file in their legit Syndicate software. Pirated copies often include the .nfo file for the game cracker to take credit. But Starbreeze asked the person playing a pirated game to please pay up, and consider applying for a job at Starbreeze. And Techdirt tells how Minecraft developer Markus Persson challenged the person running a piracy website distributing his game to a Quake 3 match. Persson won, and the site when dark immediately.
Put a face on it
The popup you wrote had a humanizing effect. It's not just a faceless piece of software anymore. It's a a genuinely nice guy who built a cool product and wants to get paid.
iamdann on news.ycombinator.com
The guy made something that people WANTED, nothing to do with piracy. Offer me something new and interesting, I'm willing to put some cash forward. Offer me remakes and sequels? I'll embrace piracy because the product is not worth the money.
Anonymous Coward on techdirt.com
Pirate pro and con
Your game is going to end up in piratebay and it will get pirated. If it doesn't end up being pirated, it's probably not a very good game and won't make you money anyway.
exDM69 on news.ycombinator.com
Pirates won't second guess, quit, reconsider or anything else. They'll continue to steal and their children should be burned alive in front of them for it. I hope they die with their families in car fires.
Donnie on gameinformer.com
Have you ever paid for a game because of an appeal like one of these? Tell us which game, please.