Chirp is just one application of Animal Systems' technology. The technology could be used in an enormous number of other ways. And Animal Systems says it's hatching an API so developers can incorporate the technology into other products.
Why Chirp is revolutionary
Someone on Sand Hill Road should throw a hundred million dollars at Animal Systems immediately.
For starters, every major company in Silicon Valley is going to want to buy it, from Apple to Google to Twitter to Facebook to Microsoft, and incorporate it into their offerings. Chirp should hold out and make it a universal standard.
But more importantly, Chirp solves all kinds of problems or, rather, radically improves the process of sharing content in very specific ways.
For example, remember Color? That app enabled strangers at a party to share photos without logging in. By simply using the app, pictures taken by other Color users simply popped up on your screen, along with every picture they'd ever taken ever using Color. Excitement about Color was largely drowned out by criticism of privacy violations and fears about creepy snooping.
Since then, lots of companies have been trying to figure out how to enable location-specific, ad hoc social networks where strangers in the same location can easily exchange words and pictures.
Chirp is a fantastic alternative to Color, because it's so instantaneous and easy to use, and because the sharing won't penetrate through walls and out into the street, like Color did.
With alternatives, including Bluetooth, Wi-Fi, texting, web site uploading and others, there is some requirement for pairing devices, entering in passwords, logging in, addressing messages and other barriers.
With Chirp, you press one button to send. The recipient does nothing except open the app to get a Twitter-like stream of all incoming chirps.
Note that because Chirp uses sound, you can transmit data over a phone as easily as someone in the room.
Chirps can be viral. When you receive a chirp, it appears on your phone's screen inside the Chirp app, right above the yellow button. The second you get a chirp, you can press the button to send it.
But here's the mind-blowing part: As cool as Chirp is for fun, personal sharing, it's even better for mass communications.