Who's leading mobile app efforts? Not IT

Survey finds business units are funding mobile app projects and BYOD dominates among business partners, not just employees

By , InfoWorld |  Mobile & Wireless, BYOD, mobile apps

Demonstrating increased independence, individual business units -- and not IT -- have been taking the lead in paying for mobile application projects, a new report reveals. Meanwhile, the march toward BYOD (bring your own device) continues, the same report said.

In the report published by mobile application management vendor AppCentral, 36% of respondents to a survey said business unit budgets, rather than IT, were the main funder of mobile projects. Another 31% said funding comes from marketing and executive leadership budgets. AppCentral surveyed more than 200 people across 100 companies that use smartphones or tablets.

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In another key finding, BYOD dominates, with 64% of respondents saying they used personal devices for work. Businesses also are enabling mobility for an extended workforce -- representing another form of BYOD -- with 40% saying that non-employees, such as business partners, are provided access to custom mobile applications.

Additionally, the survey found that companies are investing in custom mobile applications to change how they do business: 68% of respondents said their organization had made one or more custom mobile applications available to them. A popular mobile application category at the surveyed companies is field sales productivity -- that is, applications that help drive revenue.

AppCentral found that 19% of the organizations already have in-production app stores.

Other findings in AppCentral's report include:


Originally published on InfoWorld |  Click here to read the original story.
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