10 questions for WellDoc CFO Jon Brilliant

By , IDG News Service |  Software

All along the way, we've been faced with blazing the path of answering the question of will people use data applications, will you get clinical trial outcomes, will someone pay for this? We've always been pioneers, so what challenges you in the finance role is to balance when market adoption will occur and gain traction against the cash needs of the business. Is now the time to invest in the business and put expenses ahead of revenue?

At WellDoc, we're trying to figure out new ways to get paid, how do doctors use our product, how do health-care providers use our product.

There are big implications to that business model for how we finance ourselves, how we manage cash. That pioneering, disruptive business model is challenging. When you're pioneers you can be the guy facedown in the mud with an arrow in his back or you can continue to be the leader and show a path for others to follow.

9. What do you do to unwind from a hectic day?

Go for a long run or sit quietly on my front porch with my family.

10. If you weren't doing this job, what would you be doing?

I think if I had to continue to pay bills I would most likely go back and be a venture capitalist. I am enamored with nurturing startups and companies and helping them perform with the best model they can. I'm fascinated by entrepreneurs and new businesses that people come up with.

If I didn't have bills to pay, I'd be teaching tennis. I played tennis at Penn State when I was an undergraduate.

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