Startup says its CRM app can help users get more out of Salesforce.com

DoubleDutch is offering a mobile 'engagement layer' it says inspires users to interact with Salesforce.com

By , IDG News Service |  Software

Hive is available at no charge for up to three users, along with a midtier version for US$20 per user per month and an enterprise edition for $40 per user per month. The company is also planning a version for Microsoft Dynamics CRM.

While Coburn is enthusiastic about Hive's potential appeal to enterprises, it hasn't yet been exposed to a wide range of companies and industry use cases. About 10 companies participated in the private beta, and all of them were technology companies. But nearly all have had glowing feedback for Hive, according to Coburn. "The engagement numbers are off the charts."

DoubleDutch has to contend with Salesforce.com's own burgeoning efforts around mobile applications, which include native and HTML5 offerings as well as a new Touch interface. The latter is expected to be a key topic at Salesforce.com's Dreamforce event, which starts next week in San Francisco.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

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