Salesforce.com unveils Social Key, Chatter communities, Marketing Cloud

The cloud computing vendor is kicking off the Dreamforce conference with a slew of new product announcements

By , IDG News Service |  On-demand Software, chatter, collaboration

Salesforce.com CEO Marc Benioff is set to discuss these announcements and others during a keynote address later Wednesday. Benioff recently spilled the beans on other news announcements planned for Dreamforce, including the company's pending forays into identity management and online backup and file sharing -- functionality now provided by partners such as Okta and Box.

Dreamforce showgoers should also get a closer look at Salesforce.com's recently announced Marketing Cloud, which brings together social media advertising and analytics software gained through the acquisitions of Buddy Media and Radian6.

Companies are actively pushing out advertisements and looking for insights through social media, but are doing so in piecemeal fashion across dozens of separate Twitter feeds, Facebook pages and other channels, said Rob Begg, vice president of marketing for the Marketing Cloud.

"While customers have found social data insights to be useful they want to act on that and convert them into customers in the same platform," which the Marketing Cloud will provide, Begg said.

Salesforce.com plans to tighten the integration between Buddy Media and Radian6 "in layers, over time," Begg said.

The Marketing Cloud is generally available now with pricing starting at US$5,000 per month.

There's still room for Salesforce.com partners that have already been selling marketing software, Begg said. "If a campaign starts on social but ends on a website, that's where our partners come in. We're really focused on social marketing."

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

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