September 25, 2012, 12:01 PM — Adobe has unveiled a new family of software called Edge Tools & Services, a set of seven "task-focused tools" to assist the creation and development of websites, digital content, and mobile apps.
Adobe announced this new toolset at its Create the Web event in San Francisco--the first in a series of such events around the globe. The company is using these Web events to highlight its HTML5 and mobile-oriented technologies and its contributions in the areas of layout, graphics, cinematic visual effects, and typography.
The new packages, targeted to professional Web designers and developers, include: Edge Animate, Edge Inspect, Edge Code, Edge Reflow, Edge Web Fonts, Typekit, and PhoneGap Build. Some of these products, such as Edge Animate, Typekit, and PhoneGap Build are familiar--others are new. All but one are available online now via Adobe's Creative Cloud subscription service. And all are designed to complement Dreamweaver CS6, the company's visual Web design software.
By making the new services cloud-based, Adobe is also seeking to make its new, and still controversial, Creative Cloud service more enticing for its target audience of creative professionals. This offering is yet another incentive for Web developers to try the Creative Cloud subscription plan, as it adds significant and permanent value in exchange for the free trial membership.
Designers who code and vice versa
According to Adobe, there's a new genre of Web professional emerging: designers who code and developers who design, and The Edge Animate toolset is especially targeted to them.
"The nature of our customers has been changing," said Danny Winokur, Adobe's vice president of interactive development. "Whereas historically, you might have designers that just did design, we're increasingly seeing that designers working on websites and other Web applications are learning some basic coding. We refer to these designers as designers who code."