"Sometimes companies make really big mistakes because they just start promoting themselves nonstop," he says. "It's almost like being on a date and not going through the process of trying to know someone first. It really undermines how those tools are best used. You have to genuinely care about their interests and create a true connection with real conversation."
Thor Olavsrud covers IT Security, Big Data, Open Source, Microsoft Tools and Servers for CIO.com. Follow Thor on Twitter @ThorOlavsrud. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Thor at email@example.com
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