RIM developer faithful find hope in BlackBerry 10 revival

BlackBerry app developers see turnaround for RIM, thanks to upcoming UI improvements and new development options

By , InfoWorld |  Mobile & Wireless, BlackBerry, mobile apps

Also garnering approval was RIM's Cascade UI development framework. "Cascade is very powerful," says Martin Goulet, software developer at Macadamian Technologies, which is focused on the usability of software and is porting a Windows 8 app to BlackBerry 10. (Windows 8, Microsoft's upcoming OS with an orientation for tablets, presents another competitive challenge for RIM.)

Marketing, developer outreach vital But RIM's prospects with BlackBerry 10 may come down to marketing.

Kwince's Gearon, for one, sees marketing as an imperative for drumming up excitement about the platform. "There's a good chance they can increase market share," said Gearon, who describes himself as an Android fan who nonetheless sees an opportunity for BlackBerry. "Every Android implementation I've seen has been a little bit jerky. I know enough about QNX, which is probably one of the premier OSes to build real-time things on and a phone is a real-time app."

Developer outreach will be critical, added Ravi Mishra, vice president of business development at software development firm Reliable Coders. "They really need to engage developers," Mishra said. "We are the people who are out there who are influencing the market."

RIM, for its part, has been doing just that, giving developers BlackBerry 10 prototypes as well as BlackBerry PlayBook tablets and holding events like this week's BlackBerry Jam Americas conference in Silicon Valley.

The big test for RIM will occur next year, when users can add BlackBerry 10 to the list of mobile computing options.

InfoWorld Executive Editor Galen Gruman contributed to this report.

This article, "RIM developer faithful find hope in BlackBerry 10 revival," was originally published at InfoWorld.com. Follow the latest developments in business technology news and get a digest of the key stories each day in the InfoWorld Daily newsletter. For the latest developments in business technology news, follow InfoWorld.com on Twitter.

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