This process has required millions of dollars of private network equipment to be put in place, monitoring tools, mastering tools to be put in place to ensure not only the privacy of the build but that the build performance is where we need it to be. And let me tell you, it is a mess. I believe what we could do in the future is change the entire process where instead of shipping 75 or 80 gigabytes of build software, we can change the testing process and we can actually provide a better method not only for sharing but bringing our testers, our external partners to the software, rather than shipping software to them. It is just so much more effective to be able to do that.
And, by the way, in our release cycle I want to say that six to seven weeks is just spent moving software around. So we can save huge amounts of time. For us, in a tight market where we're trying to compete with a few big companies, that's a big deal to us.
That's just the build move process. Then you talk about the ideation phase and collaborating and where that happens. It's global. Every studio has people all over the world. Now you're able to see that if you can embed this into every stage of that process, that game development process, it is going to take many, many cycles out of the process and improve our time-to-market. FIFA, to develop and build, is probably 10 to 11 months. As soon as we finish the release here in a few weeks, we take a breath and then we get started on FIFA 14. It's constant, so anything we can do to take time out of that cycle, we save engineers. We can either bring new capabilities to market faster, or we can move people onto different titles and different products. This could be a game-changer if we do it right.
CIO.com: What are some of the other key technologies that you've elected to employ as part of this strategy? Clearly mobile is a huge deal here both internally and for your customers from a gaming perspective. Are you using anything like a mobile device management solution? What kind of other cloud, SaaS, mobile things are top of mind for you?
Tonnesen: Beyond content, all of our contract management systems, legal document signatures, we're looking at all of the typical kinds of sales and planning systems, all our financial planning systems are all moving to the cloud. Of course, all of our human resources systems, all of that is going to be connected, not just with Box. In general, they are all moving to the cloud. I think all of those are going to be mobile in nature, and it is part of our strategy to mobilize every part of our enterprise.
If it doesn't work on a mobile device, it's likely not going to work in our enterprise at all.
CIO.com: Do you have a formal BYOD policy or do you provision all the devices for your employees?
