Integrating location data into enterprise applications

By David Allen, CTO, Locaid Technologies, Network World |  Software, Location data

Location APIs are available to integrate the various location methods (e.g., GPS, Cell ID, A GPS, Wi-Fi and NFC) into back-end enterprise applications. As depicted in the diagram, the various location methods feed location data through a Location API into an enterprise ERP or CRM system that acts as a repository for various applications and use cases to access.

The key to successfully deploying location for enterprise developers is to look at their location needs holistically, see where there are synergies between applications, and create a strategic "location roadmap" that addresses how location data can be incorporated across various systems without duplication of development time.

Network-based location offers several key advantages for enterprise app developers, such as enabling mobile location for all customers, whether they carry a smartphone or not, and eliminating the need to download an app or perform some other action or click-through.

Because network-based location is connected to the carrier location networks, it is carrier-grade and highly scalable, more reliable, and passes the demanding requirements of large brands, retailers and enterprises.

Read more about software in Network World's Software section.


Originally published on Network World |  Click here to read the original story.
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