Oracle set to build out cloud service capabilities, rivalry with Salesforce.com

However, general-availability dates for the new offerings were scarce

By , IDG News Service |  Software

Oracle is planning to broaden the footprint of its cloud software portfolio with seven new services covering developer team services, analytics, collaboration and other areas, Executive Vice President of Product Development Thomas Kurian announced Tuesday during the OpenWorld conference in San Francisco.

Previously during OpenWorld, Oracle CEO Larry Ellison announced the company's intentions to provide an IaaS (infrastructure as a service) that will compete with the likes of Amazon Web Services.

Coupled with Oracle's PaaS and cloud-based applications, "it's the broadest suite of software products available from any vendor through a cloud," Kurian said.

Oracle is also working on an application store through which partners can sell add-on products to customers, he said.

But the question is when all of it will become available.

Ellison provided no availability dates for the IaaS, and it's not clear how long Oracle engineers have been working on the effort.

Also, the new PaaS services Kurian announced Tuesday are all either in preview mode, or will enter a preview phase later this year.

But over time, Oracle's intention is to give developers who use its PaaS a way to add rich functionality to their applications without leaving the Oracle universe. The new cloud services include Oracle Planning and Budgeting; Oracle Financial Reporting; Data and Insight; Social Sites; Developer Cloud; Storage Cloud; and Messaging Cloud.

Data and Insight will bring together "insightful and intelligent data from enterprise, social and external sources," according to Oracle. While Kurian didn't make the comparison, this description sounds like the Social Key offering recently announced by rival Salesforce.com, whose Force.com platform is an obvious competitor for Oracle's cloud.

Meanwhile, Developer Cloud broadens the array of tools available to developers and development teams, providing source control management, continuous integration and other capabilities.

Storage Cloud will give customers the means to "store and manage digital content in the cloud, integrated with other Oracle Cloud services that require online storage," Oracle said.

Salesforce.com also recently announced a storage service called Chatterbox.

The Messaging Cloud, meanwhile, will allow applications residing on Oracle's cloud or elsewhere to communicate.

It remains to be seen whether Oracle rolls out the new services in a single batch, or delivers them in a more incremental manner.

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