It surprises many companies to learn how many groups across the org chart need access to the CRM system. Ironically, it also surprises many companies how long it will take to get those users on board. To avoid blowing the budget and the schedule, adjust your expectations on both issues.
David Taber is the author of the new Prentice Hall book, " Salesforce.com Secrets of Success" and is the CEO of SalesLogistix, a certified Salesforce.com consultancy focused on business process improvement through use of CRM systems. SalesLogistix clients are in North America, Europe, Israel and India. Taber has more than 25 years of experience in high tech, including 10 years at the VP level or above.
Read more about customer relationship management (crm) in CIO's Customer Relationship Management (CRM) Drilldown.