Either way, big data is here to stay. It's more than just a buzzword or a hype-cycle, Hauck concludes-it's going to separate the customer-centric companies from those that simply act as commodity sellers. "It's about what you do with [the data], how are you going to do real-time offering, how are you going to do processing, how you stand against your competition. People who can leverage that...are going to win."
Allen Bernard is a Columbus, Ohio.-based technology journalist. You can reach him via email or follow him on Twitter @allen_bernard1. Follow everything from CIO.com on Twitter @CIOonline, on Facebook, and on Google +.
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