While the product stack is for now mostly on-premises software, "an unannounced but obvious-to-forecast transition to a cloud-based variation makes it a real contender in the marketplace," Lusher added.
SAP 360 Customer can also be seen as a competitive response to Oracle's recently announced "customer experience management" strategy, which couples its CRM software with other technologies gained through acquisitions such as social media marketing vendor Vitrue.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com
