The initiative has been anticipated for weeks, IDC analyst Al Hilwa says. "The idea of grouping all the application development and deployment-related technologies in one division, apart from virtualization, is a sound one. Placing it with EMC allows VMware to maximize its virtualization opportunities with other platform players, which is, after all, how it is used in customer data centers."
Maritz, Hilwa says, has the skill, know-how, and passion to drive Pivotal effectively. Going to market with the Pivotal portfolio provides better cover to monetize some of the front-end technology with more marketable back-end software and services, Hilwa adds: "Overall, a good and appropriate initiative to build on what these guys have accomplished with the innovative and well-received Cloud Foundry technology and a good strategic home for the SpringSource and Gemstone assets."
But Staten cited the vagueness of Pivotal Initiative so far. The companies, he says, "didn't officially announce a spinout or even the creation of a new division. Nor did it clearly identify the role of [Maritz] will play in this new gathering." The companies did clarify what assets would be included as part of Pivotal, Staten notes. He expressed hope that the Pivotal effort would focus on cloud-based delivery rather than traditional on-premise, licensed software.
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