December 10, 2012, 11:10 AM — While gamification - the use of game mechanics within applications - is catching hold, simulations, which mimic real-world scenarios, are still a hot market for organizations.
Game on: Enterprise apps gain gaming features to boost usage
Here are three examples:
Phish or cut bait
Hackers increasingly are targeting employees for phishing and spearphishing email attacks. To combat this threat, security company PhishMe developed a simulation program that HR, business leaders, auditors and IT can use to educate their workforce. PhishMe helps build and send out targeted phishing messages with clickable links, including those that ask for login and password, or attachments meant to engage users. Then, the tool gathers metrics on user response in a centralized repository for companies to generate reports or share with users. According to PhishMe CTO and cofounder Aaron Higbee, almost 70% of users will fall for the email scam. After users are presented with their response rates and the potential damage they could have allowed or caused, Higbee says that percentage drops below 10%. Users learn how to parse good vs. bad email, how to report suspicious email, and who to tell if they click on one
Hybrid simulations
