"Concerns about information typically focus on subjects like privacy-the private sector's attempt to limit its legal exposure in the use of consumer data," Serwin says. "While privacy is an important issue, an exclusive focus on privacy is too narrow if one is attempting to achieve Information Superiority. Achieving Information Superiority in private business has a broader sweep. It is concerned with any information that would aid executives in making decisions that drive revenue or reduce costs, which includes, in many cases, consumer data."
Indeed, the ultimate point of better protecting your data is to free your organization to more freely share data horizontally to identify issues and opportunities that had previously been obscured.
"For example, the customer service group in a mobile device manufacturer might have information on patterns of dropped calls resulting from a software or hardware flaw that was impossible to see until the product was deployed," Serwin says. "Unless that information is effectively shared with the groups responsible for software patching and hardware design, a solution will not be incorporated in future updates to the company's detriment."
Thor Olavsrud covers IT Security, Big Data, Open Source, Microsoft Tools and Servers for CIO.com. Follow Thor on Twitter @ThorOlavsrud. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Thor at firstname.lastname@example.org
Read more about data management in CIO's Data Management Drilldown.