Nelson: We have good core reporting today. One of the biggest challenges in reports is getting the data consolidated so you can visualize it. We solve the big problem, in that [customers'] data is all in one place. We're delivering real-time BI to all user types today. That said, if you look at the things we're doing in e-commerce, the massive amounts of customer data, then you might do something different. You might see some new efforts in that area of analytics.
IDGNS: You're growing quickly and beating analysts' expectations. However, your customer churn rate has been cited as a concern in the past. What is your churn rate today?
Nelson: It's never been lower in our history. We don't really give a churn number, but it can't really get any lower. The churn numbers that we saw [in the past], that was when we were in the very low end of the market. [Such customers] may go out of business 30 percent of the time, so you have 30 percent churn. The primary source of churn now is when one of our customers gets acquired.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com