Among Sicular's clients, those most advanced with their Hadoop usage "are also getting disillusioned," she added. "They do not realize that they are ahead of others and think that someone else is successful while they are struggling. These organizations have fascinating ideas, but they are disappointed with a difficulty of figuring out reliable solutions."
But good news for big data fans: The Hype Cycle's next and final stages have the promising-sounding names of "the Slope of Enlightenment" and "the Plateau of Productivity."
The "plateau of productivity will be reached when tools and product suites saturate the market," Sicular wrote. In the meantime, "the next stop for big data is negative press."
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com