"They are utilising these different platforms for different business functions. Because they are doing this they are taking those savings and opex reductions and actually investing that back into their own landscape."
While there may be no single driving factor for enterprises switching preferrence to internal data centres, what is clear is that the amount of data that organisations are dealing with is showing no signs of abating, with more respondents highlighting the need to make investments in data centre capacity.
The number of organisations indicating that they will need a new data centre in the next 12 months grew from 22% to 26%. On the other hand the number which say they have no need to increased capacity has fallen over the period, from 17% two years ago to 7% this year.