While Apple is riding a wave of consumerization of IT, Microsoft's inroads will be based on existing relationships with enterprises and the management platforms its Windows Phone and Windows 8 devices support, he says. Apple will continue to benefit from consumers bringing its products into the workplace, whereas Microsoft will rely more on getting its products in via corporate purchases, he says.
One byproduct of this injection of multiple operating systems into the corporate environment is a predicted shift toward hybrid mobile applications that support more than just one platform, Gartner says.
By the end of 2016 more than half of all mobile applications used by businesses will be hybrid. That means businesses should shift their application strategies toward developing a single application code base that can be shared by Web, hybrid and native applications, says Van Baker, a Gartner research vice president.
That could take the form of HTML5 application code wrapped within containers that adapt the applications to different platforms, he says.
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