19. WordPress.org Google loves, and tends to reward, fresh content with higher search rankings. Blogging, of course, is an easy way to create that content. WordPress.org is the blogging platform many SEO experts use because, once you've set up the blog (which can admittedly be tricky) and found a Web host, it's simple. There are also countless free plug-ins to help you optimize each blog post, such as WordPress SEO and All in One SEO.
(Note: A WordPress.com blog isn't the same as one built with WordPress.org's open-source blogging platform. One notable difference is the former's lack of SEO plug-ins.)
20. HootSuite Once your latest blog post goes live, it's time to publicize it on social media to attract traffic (and potential links). HootSuite is a social media dashboard that lets you schedule and simultaneously post updates to Twitter, LinkedIn, Facebook, Google+ and other social media networks. HootSuite offers free as well as paid plans (starting at $10/month). Some SEO experts also like Buffer, a similar service that posts to Facebook, Twitter, LinkedIn and App.net accounts.
James A. Martin is an SEO and social media consultant and writes the CIO.com Martin on Mobile Apps blog. Follow him on Twitter. Follow everything from CIO.com on Twitter @CIOonline, on Facebook, and on Google +.
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