The irony is that the home turf for cloud vendors-small businesses and departments of larger companies-are the least likely to appreciate this. Large enterprises know that it takes time and discipline to properly exploit the cloud.
If all this comes as a surprise, let me comfort you with this. You're in good company. In my next article, I'll give you a quick self-assessment questionnaire to help you identify the first steps in your get-well program.
David Taber is the author of the new Prentice Hall book, " Salesforce.com Secrets of Success" and is the CEO of SalesLogistix, a certified Salesforce.com consultancy focused on business process improvement through use of CRM systems. SalesLogistix clients are in North America, Europe, Israel and India. Taber has more than 25 years of experience in high tech, including 10 years at the VP level or above.
Read more about customer relationship management (crm) in CIO's Customer Relationship Management (CRM) Drilldown.