Most of the site will be available to the public, but G2 Crowd plans to make money by selling premium research, such as a comparison spreadsheet for a given product category, showing how users rated features of various offerings, demographic data and information on deal metrics, including average discounts and deal sizes.
"There are many different factors that go into a business applications purchase decision, but I think G2 Crowd looks like a helpful addition," said Forrester Research analyst China Martens, via email.
"I think it would be very helpful for each reviewer to list their experience with the product they're reviewing," Martens added. "Reviews of different versions of the same product would also be very helpful - for now, it looks as though there could be confusion over different releases."
The site's goal of vendor independence is another asset, in Martens' view.
"Obviously, compared with G2 Crowd review comparison charts, it's hard for a specific vendor to provide any comparison charts of its partners in any given application without creating issues with those partnerships," she said.
Full-named user profiles have been lacking in reviews sections of business applications stores, she said. "I'm thinking the combination of G2 Crowd with a general-purpose business apps store would be very interesting and powerful."
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com