"We definitely think Big Data becomes a pretty key workload for cloud computing and that's partly also why we're investing in this space," Microsoft's Oberoi adds.
While the Big Data market is still finding its footing, Windows Server owned 73% of the overall server market in 2012, according to research firm IDC. As the first Hadoop distribution to support Windows, Hortonworks may have the opportunity to steal a march on competitors.
"We continue to see growing interest in Apache Hadoop from enterprises eager to store, process and gain business intelligence from data that was previously ignored due to the limitations of traditional data management technologies," says Matt Aslett, research director, data management and analytics at 451 Research.
"The Hortonworks Data Platform for Windows brings the potential benefits of Hadoop to the Microsoft community, delivering a platform designed to integrate with their existing Microsoft data management and analytics tools," Aslett says.
Thor Olavsrud covers IT Security, Big Data, Open Source, Microsoft Tools and Servers for CIO.com. Follow Thor on Twitter @ThorOlavsrud. Follow everything from CIO.com on Twitter @CIOonline, Facebook, Google + and LinkedIn. Email Thor at email@example.com
Read more about business intelligence (bi) in CIO's Business Intelligence (BI) Drilldown.