Startup Colabo gives marketers self-service analytics

Colabo's tools allow marketers to mash up data feeds from both social media and back-end systems

By , IDG News Service |  Software

But even if a tool makes it easier to integrate data sources, marketing departments still need a good working relationship with IT staff, especially given the greater sensitivities and data-governance issues involved with information stored in back-end systems, he said.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

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