Thinking of doing a job interview via video? Don't.

Video interviews bad for companies and candidates, researchers conclude

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Image credit: Flickr/Wesley Fryer


Many job candidates and employers these days turn to videoconferencing as an alternative to face-to-face job interviews.

Videoconferencing as a way to conduct job interviews can save time and money and allow both employer and job seeker to cast a wider net.

But videoconferencing has a pretty serious downside for job seekers: It can make you less likable than a candidate who meets with a prospective employer in person, recent research shows.

Videoconferencing also doesn't do a whole lot for the hiring company. The new study from the DeGroote School of Business at McMaster University in Ontario reveals that job "candidates also rated their interviewers as less attractive, personable, trustworthy and competent" when the process was conducted via video.

And all to save a few bucks!

"Increasingly, video technology is being used in employment interviewing because companies feel it provides convenience and cost savings," says Greg Sears, now an associate professor at the Sprott School of Business and co-author of the study with Haiyan Zhang when both were Ph.D. students. "Despite their growing use, our study shows that video conference interviews are not equivalent to face-to-face interviews."

"These findings suggest that using video conferencing can adversely affect both applicant reactions and interviewer judgments," says Willi Wiesner, associate professor of human resources at DeGroote and another co-author of the study. "Video conferencing places technological barriers between applicants and interviewers."

Trouble is, surveys show that more than half -- and almost two-thirds -- of employers report having used video conference for interviews. So it's not going away soon.

But if you really want to get hired, insist on a face-to-face meeting.

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