If Oracle wins it will be sweet revenge for Ellison, whose San Francisco home was "flag-bombed" in the early hours last week by a group of New Zealand supporters wearing ninja costumes.
Oracle had other options Tuesday that it didn't take, said analyst Ray Wang of Constellation Research.
"What I would have suggested was broadcast the race live, then have Larry helicopter in and do a live feed of him walking into Moscone, talking about Exadata and how big data helped change the game," Wang said. "That's what he should have done, not leave folks hanging."
Ellison's move did little for Oracle's customer relations, said analyst Michael Krigsman of consulting firm Asuret.
"While Oracle asks customers to prioritize its products over competitors, Ellison made the decision that racing, his passion and hobby, is more important than customers," Krigsman said via email.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com