"The main business value offered by an IMDBMS is that it enables new business opportunities that would not have been possible previously," the report states. "One example is SMS discount coupons sent to customers based on their preferences when they are in, or close to, a shop. To support such use cases, both the transactional data and the analytics need to be available in real time. The promise of in-memory DBMSs is to enable hybrid transactional and analytical processing platform (HTAP) use cases without having to move the data from one to the other."
SAP has been working to reorient its entire product catalog around HANA, both by porting existing applications to it and creating an array of associated platform services and development tools.
Oracle has sold the TimesTen in-memory database for some time, but is expected to release a new in-memory option for its flagship database sometime this year. The upgrade will deliver an "ungodly" boost in speed, according to Oracle CEO Larry Ellison .
IBM and Microsoft have also been working on in-memory database technologies.
VoltDB is just one of many smaller vendors hoping to steal business away from those bigger players. Others include Aerospike, MemSQL and Kognitio.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com