A faster, sleeker way to do MySQL?

The archetypal MySQL database chugs along in the server room of a Web 2.0 start-up, powering a small but promising Web site. In fact, a quarter of the 12 million MySQL installations are data warehouses doing business intelligence and analytics for companies.

The problem is that without labor-intensive retuning, MySQL performs poorly as a data warehouse.

"If you've got a lot of time on your hands, you could mess around with MySQL," said James Kobielus, an analyst at Forrester Research Inc. Otherwise, "it's just not optimized for BI."

Today, a start-up is officially unveiling a MySQL-based appliance boasting proprietary chip and software technology that it claims delivers high-performance data warehousing out of the box.

Santa Clara, Calif.-based Kickfire Inc. is starting to ship its appliance in earnest this week. Kickfire is targeting what it says is the mass market for MySQL data warehousing -- smaller-than-10TB warehouses used for Web analytics.

Based on a SQL chip developed by Kickfire's founders, the Kickfire appliance starts at $32,000 with 1TB of storage.

Karl Van den Bergh, Kickfire's vice president of marketing, admits that the figure is about twice the price of a general-purpose server running the open-source database.

However, he also claims that Kickfire more than makes up for that price by delivering far faster performance than typical MySQL servers. He credits its SQL chip, which accelerates the database by running commands in silicon, as well as its columnar storage engine tuned to read data quickly, which is key for data warehouses.

Mamasource is a five-year-old Web start-up in Corte Madera, Calif., that is Kickfire's first named customer. (Kickfire has also claimed several unnamed customers in the past.) The company, which operates an online community for moms, was running a 300GB MySQL data warehouse to analyze its user clickstream data. Performance was sluggish. For instance, it took about four hours a day to upload 1GB of clickstream data into the data warehouse, during which time the data warehouse was fully occupied, according to Steve Ketchpel, director of research and analytics at Mamasource.

Now that it has switched to a 1TB Kickfire appliance, Mamasource can load the data in less than an hour while simultaneously querying the data warehouse, Ketchpel said. Moreover, queries generally run 20 times faster, he said.

Kobielus generally likes Kickfire. "It brings a lot of different things into one package," he said. He also likes the company's targeting of the large MySQL user base.

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