Flash memory set to benefit from mobile Internet explosion

NAND also expected to expand into data centers to help boost performance and data access

By , Computerworld |  Storage, flash memory, NAND

Look for NAND technology to thrive as the world becomes ever more interconnected through mobile devices and data centers seek to become more efficient, or "green."

From wireless handhelds to cameras, tablets and servers, NAND flash technology will be embedded in billions of devices over the next 10 years, says Sanjay Mehrotra, co-founder and president flash memory vendor SanDisk. And, as the number of devices using NAND technology increase, the functionality and security of applications embedded in flash chip controllers will significantly improve, he added.

"Flash will enable things people couldn't even imagine," Mehrotra said.

Like traditional spinning hard disk drives, storage capacities of NAND-based products such as SDcards and solid state drives (SSD) have grown exponentially over the past 10 to 15 years.

For example, SanDisk's latest embedded storage chip, the iNAND , holds 32GB -- it's first NAND offering, a CF card released in 1995, could store up to 4MB of data. Meanwhile, Samsung recently unveiled 64GB MoviNAND and 32GB microSD cards .

SanDisk, originally called SunDisk at the time, sold a 4MB CF Card for cameras in 1995

"I remember when we launched our first 1GB product back in 2000. It was a compact flash card that cost $1,000," said Mike Wong, a spokesman for SanDisk.

Today, SanDisk's 32GB SD card can be had for about $95 -- offering 32 times the capacity at one-tenth the price.

Over the last year, about 1.21 billion cellular phones were sold around the world, according to Gartner Inc. The Stamford, Conn.-based IT research firm is projecting that the market will grow by 11% to 13% this year. Gartner also projects that sales of smartphone devices will grow by 46% this year to 172.4 million units.

A removable 32GB MicroSD card

Steve Weinger, director of NAND flash marketing at Samsung, the world's largest supplier of NAND flash memory chips, noted that while smartphones are the fastest growing piece of the hand-held market, the devices today are only a small portion of the overall business. Thus the expected explosion in sales of the devices will likely be a key to the growth levels of NAND technology, he said.

"The world is becoming this social network-connected world. Everybody wants some way of getting onto the Internet from any place at any time," Weinger added. "That's where flash has so much growth potential."


Originally published on Computerworld |  Click here to read the original story.
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