SAP sticks fast to in-memory strategy

Software giant focusing on next ‘big disrupter’

By Leo King, Computerworld UK |  Storage, in-memory database, SAP

SAP is driving its applications towards in-memory computing, and yesterday revealed more detail on a strategy that has become increasingly apparent in recent months.

"In-memory is becoming a big disrupter, just as on-demand and on-[mobile] device software is changing the whole enterprise software scene," Jose Duarte, Europe, Middle East and Africa president at SAP, told Computerworld UK.

SAP plans to release its first High-Performance Analytic Appliance (HANA) in November.

"There are a lot of suppliers like IBM and Oracle that have built massive offerings on an established traditional hardware stack. But not us. These changes are exactly where we want to play and we're ready for them."

SAP has made clear it wants to offer customers a 'four-element' mixture of on-premise, on-demand and on-device applications, with the fourth element being better application orchestration capabilities. In-memory technology will be a crucial part of on-premise change.

Regarding in-memory, Duarte said, SAP is attempting to bring "the database of [acquisition] Sybase and the logic of SAP" right into the memory of the computer.

"We feel that it makes perfect sense," he said. "People want to reduce the number of moving parts in their IT infrastructure and increase reliability."

"You can take the hardware away from the users, and take the data from those disks and locate it in cheaper, efficient technology."

SAP will "cross reference" its research and development with Sybase to "develop the best technology", Duarte said.

Asked if SAP would look at further acquisitions for any of its four-element strategy, Duarte insisted it would focus primarily on organic growth. But he added: "If we see a piece of technology in the market that would help us with our four-element strategy, we will definitely consider it."

SAP released its results yesterday, showing profits up 12% to 501 million for the quarter, bolstered by new deals and the popularity of business analytics.

The company sees a "slow comeback" across the UK market, Duarte said. "People know they want more visibility into their business operations, and that's prompting investment."

SAP itself experienced continued "double-digit" percentage growth in the UK market in the last quarter, Duarte said, declining to reveal exact figures. "There's a lot of interest in business intelligence, and we have a lot of enterprise resource planning implementations here."

Customers with a large UK presence include BP, Shell, Pfizer, Unilever, Burberry, Premier Foods and the BBC.

Originally published on Computerworld UK |  Click here to read the original story.
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